Students learning about financial management need real-world experience to truly understand how business strategies and decisions impact the bottom line. A critical component to learning in all programs at Selkirk College, the School of Business connected its students to MikesBikes Smartsims, an interactive computer simulation that helps put concepts into practice while allowing students to compete with other learners around the world.
Pham is from Vietnam and is in her second year of the two-year Business Administration Program at Selkirk College.
Pham participated with students from the likes of University of Auckland, Quinnipiac University in Connecticut and Dokuz Eylul University in Turkey with her own bicycle manufacturing company. She started MikesBikes World Championship simulation in November by determining the price point and a marketing plan for her product.
Over time, students participating are given additional areas to manage including distribution, operations, finance and launching new products into additional markets. The competition is dynamic, forces adaptation and encourages students to understand basic elements while having fun.
“She is learning how a competitive marketplace works and how decisions across multiple business areas like finance, marketing, human resources, operations are important,” says School of Business Instructor Mike Konkin. “Pham works very hard and takes concepts from her learning at Selkirk into the competition. This is super exciting for Pham and our entire class as we watch her succeed.”
Pham is from Vietnam and is in her second year of the two-year Business Administration Program at Selkirk College. The final round of the competition will happen December 18 and she’s very excited to be taking part.
“This is really cool,” says Pham. “I got this far in the competition because I worked really hard and used what I learned in the classroom at Selkirk College.”