Stay on Course—Strategic Thinking vs Strategic Planning

The beloved strategic plan. We love you, we ignore you, we despise you—then we start the cycle again. Maybe it is time to press the reset button.

Whether you are thinking about yourself personally or your organization, strategic planning principles are the same. Where are you? Where are you going? What do you need to get there? Why does it matter? Which map are you reading from? Together we will explore these questions and wrestle with why it is more important to think and plan strategically rather than to have a strategic plan.

Christina Benty, MA, is a recovering politician who still loves policy and governance. As a national speaker, facilitator, published author and a performance coach for governing bodies and senior management teams, she uses her experience and educational background to deliver intellectual content with energy and enthusiasm.

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