Ski Area Marketing and Special Events

SROM 152 Ski Area Marketing and Special Events: In today's competitive recreation and tourism marketplace, competent ski area operators understand the essential role marketing plays in keeping ski lifts, cafeterias and lodges busy. In SROM 152, you will explore how ski resorts use primary and secondary market research, advertising media, social media, brochures, consumer ski shows, news releases and special events to boost skier visits. There will be a large hands-on component where the class will have an opportunity to create and run an event.